The sad part is that I don't think TCU really seems to care. Their smugness and arrogance in regards to the way they think of themselves has become clear. And for now, there's enough out of state money flowing in that it doesn't really matter to them when long time donors peace out.
I wonder though, how much of this out of state demand is driven by parents that want their kids to have an elite private school experience while still maintaining some semblance of sanity and relatively conservative or moderate values. I may be way off, but to me that used to be some of the charm and appeal of TCU. TCU doesn't have the academic prestige of the Vanderbilts, USCs, Wake Forests, etc. of the world, but it offered a phenomenal education on a beautiful campus with elite D1 sports in a relatively conservative TX city with relatively conservative values. Now we're nothing but a bunch of woke wanna-bes with a less prestigious academic reputation. There's nothing unique or special about us anymore. We're becoming an overpriced, tier 2, leftist indoctrination factory.