I can't imagine why they would want to build more seats that would be empty like on the westside. I guess they could build a club section but keep the current seat configuration as it is and add some freaking shade. That would satisfy all parties and not create a whole new empty section of seats for the TV cameras. If you think the westside club seat section looks empty I can't image what the eastside would look like at 2:30 PM in September.
Just like most of the members of the real ritzy expensive country clubs don't really play much golf (if they play at all), we'd have more and more people buying premium seats that have no intention of actually going to games. The focus needs to be on making the stadium a better home field advantage so our odds of winning goes up, not adding more empty seats for the sake of the almighty dollar.