Mc working for the ST is bad but worse is that he works for TCU.
He doesn't work for TCU. He's taught a few classes as an adjunct. That's an outsource job. You won't find him on the J-school faculty list. Regardless, he puts "TCU Adjunct Professor" on all his credentials and bios as if it were his supreme badge of honor.
Mac is actually a TCU graduate alum. And, unlike his recent outsource position, he actually has worked directly for TCU in the past. While obtaining his MLA in 1998, he was a graduate assistant in the athletic media relations office. He was also a TCU women’s basketball color analyst for road broadcasts, backing up play-by-play man Richard Durrett ’98.
He admits, "A lot of TCU fans think I’m the devil." Devil or not, he does actually root for TCU win. His explanation: “I’ve lived in Texas and Fort Worth longer than I’ve lived anywhere else. I’ve seen the impact of TCU being successful. I live right next to the school. My home’s property value has gone up significantly and I know why. It’s because the football team is winning.”
For the cynics, he wasn't saying he backs TCU because it's good for his property value. He was saying it's good for Fort Worth, using his property value as a personal example. He also says that, as a sports journalist, he can't afford to openly bleed purple like other TCU fans and alums.
Fair enough, but it's still obvious that he goes out of his way to irritate TCU backers with lots of snide snark, back-handed compliments ("You don't sweat much for a fat girl"), and manufactured controversy (molehills = mountains). But that's modern Journalism 101: Sensationalize and antagonize to create outrage, draw attention, and increase circulation/page views.
Journalism lost just about all it's integrity and credibility from the 1990s to present. That's when the news media moved from being an observer/reporter of politics and the culture wars to being an active participant/advocate. It's why people no longer trust the media. In just about every confidence poll, the news media ranks well below even Congress in trustworthiness. Congress should be grateful to the media the way Mississippi should be grateful to Louisiana -- it saves them from being dead-last in just about everything.