GP's Step-Son
Active Member
Tio Rana said:This is likely going to be the straw that broke the camels back on the entire GOR market for college sports. Cable is dying and ESPN is paying outrageous sums for rights based on a model that is crumbling underneath them. Now the BigXII is going to force even more funny money out of them, for virtually no increased return for these new teams, who will be non factors in terms of ratings regardless of who they are.
The BigXII has to do it though, really should have done it a few years back when they could have gotten Louisville and maybe another decent option back east. But in a lot of ways its probably too little too late, and will not do much for the long term stability of the league. The ground has shifted in a seismic way, and our league is trying to squeeze the last bit of juice from a dying vine.
I wonder if this move will force ESPN to try and bring UT to the negotiation table regarding the LHN? ESPN is losing big $ with LHN, and now will be losing big $ with the entire league. It will now be more desirable than ever for ESPN to try morph the LHN into a BigXII network to do something positive for ratings. Good luck with that though, Mickey Mouse.
Anyway you slice it, there are really not a lot of positives for the BigXII in any of this. Sure its more money, but how sustainable is it? Not at all. What does it do for the leagues brand? Nothing good. How forward thinking is it in terms of where the sports media industry is headed? Completely behind the curve. Short term gain, long term loss.
This made me sad.