I think this is one of the silliest things I have seen in awhile. Who said anything about taking money from research and giving it to athletics. You do know that university presidents vote on membership, not athletic directors.
My point is that research dollars have little to do with athletics, and athletic conferences are not formed around research collaborations -- not even the B1G.
Yes I know that presidents and not athletic directors vote on conference members. Do you know that university presidents seldom have the power or authorization to make these voting decisions unilaterally, on their own mere say-so? Presidents are accountable to the athletics committee of the board and the board as a whole. And
these people generally want to be informed of all their institutional options from a source having a much broader and deeper athletics expertise than merely the president, who is often an ivory-tower academic.
So they require consultation with the AD and athletics staff, and give significant weight to any advice/recommendations from that quarter. When a decision is reached, it will almost always be after much discussion and a consensus among the board, the AD, and the president. Any president who tried to rule an institution by his sole imperial fiat would soon find his career options extremely limited.