EMAIL: 2025 TCU Football Ticket Info

[Big Frog II]

Not to interrupt the complaining, but before he was AD there was no payment plan. It was all due at once.

but ticket prices have gone through the stratosphere.

 

[The Artist Formerly Known as PhormerPhrog]

Not to interrupt the complaining, but before he was AD there was no payment plan. It was all due at once.

There was a payment plan for several years under CDC but the last few years they did away with it. AdJd brought it back.

 

[Frogenstein]

It sounds like March 7 is going to be a wakeup call for the new AD. Curious to see what his response is.........

My bet is they will contact people and give them a second chance to renew.

 

[tcumaniac]

He was having such a meltdown he went shopping at Arhous in Clearfork this afternoon.

No joke...drove by and son a gun there's maniac in the window.

Hahahaha. That was a very very expensive mistake agreeing to do a free design consultation there with my wife.

 

[tcumaniac]

If he can afford furniture in that store, ticket prices should never bother him.

A nice couch there is way cheaper than season tickets for TCU.

 

[Big Frog II]

A nice couch there is way cheaper than season tickets for TCU.

From Haverty's yes, Arhous no.

 

[tcumaniac]

I understand that the cost of doing business has gone way up, but if they drive off all the season ticket holders, then who is going to the games? What kind of fan base are they envisioning in 5 or 10 or 20 years? Do they really think a 65-70% female alumni base is going to shell out for a football ticket?

And how many of them are moving back home out of state?

 

[tcumaniac]

From Haverty's yes, Arhous no.

I actually did just buy a lot of furniture there and a few months ago I wouldn’t have considered doing that in my wildest dreams.

We did a lot of comparison shopping and with a sale they were running in January coupled with an extra 15% off after reaching a certain threshold of spend, many of the items we got were in line with, if not better priced than other places we considered like Crate and Barrel, Room and Board, etc.

Our recent furniture shopping experience did open my eyes to a whole other world of people when it comes to buying furniture. We moved into a new house in January and originally kicked the tires on some interior designers and I’m still in shock at what they charge. A lot of people in Fort Worth wouldn’t even talk to us if our budget wasn’t well north of $100k. It’s just crazy.

 

[tcumaniac]

I really don't think they thought these dramatic increases through. They may be running off more people than money they will make on the price increase. For our size university we do a great job of supporting our teams, but being our size means we do not have a huge alum base waiting in line for season tickets. I hope this does not bite the athletic department in the rear, but I fear it just might. For someone who has not missed a home game in over 60 years even I am thinking what the hell.

This is extremely well said, and I fear it is devastatingly accurate.

I haven’t posted on this board in years, but I am deeply concerned about TCU’s decision to increase prices as significantly as they did. Reading this board, looking at the thread / poll on hornedfrogblitz, and talking to many of my friends indicates A LOT of people have finally said enough is enough. All signs point to this being the biggest ticketing disaster since the +4 reseating of the new stadium in 2012.

TCU’s emails before the price increase tried to justify this by citing a need to drive additional revenue and be more in line with our peers. Like Big Frog pointed out, unjustified price increases don't magically increase the bottom line if too many people choose to just not renew. The supply / demand metrics simply aren't there. Citing secondary ticket resale data also sounds like BS.

Who are our peers that TCU references?

1. Did our peers experience a significant drop in renewals like we did last year? No?
2. Did our peers have home schedules as uninteresting as us with only 6 home games? No?
3. Do our peers still only have 6 home games next year with one game being against ACU and the other game being against Cincinnati during Thanksgiving weekend? No?
4. Do our peers have as small of an alumni base as we do? No?
5. Are our peers located in a market with as much competition for entertainment dollars as DFW has? No?

I think TCU is making a terrible, terrible mistake that will be extremely challenging to ever recover from. College football attendance depends on the habits and irrational loyalty of its fans. When a fan chooses to drop their tickets and realizes how freeing that becomes (both from a financial and time perspective) it's hard to get that fan back.

TCU has really overplayed their hand. They should have kept things status quo one more year and focused on capturing the small amount of momentum the end of last season provided by maximizing renewals and capturing as many new season ticket holders as possible. Raising prices in 2026 would have made a lot more sense with us hosting UNC and having two extra homes games (the ticket office has already admitted they're planning to increase prices next year too btw).

And the cherry on top is the insultingly stupid payment plan that isn't even a real payment plan. Like FloridaFrog pointed out, no other school pulls this kind of stunt. Most schools offer payment plans through the summer and some schools (Baylor for example) offer discounted prices or priority point incentives if you choose to pass on the payment plan and pay up front. So much for being more in line with our peers.

 

[hometown frog]

Oh AND they increased the fees portion this year for us. ($30 is now $40 in fees. No explanation for that increase)

 

[HornyWartyToad]

I actually did just buy a lot of furniture there and a few months ago I wouldn’t have considered doing that in my wildest dreams.

We did a lot of comparison shopping and with a sale they were running in January coupled with an extra 15% off after reaching a certain threshold of spend, many of the items we got were in line with, if not better priced than other places we considered like Crate and Barrel, Room and Board, etc.

Our recent furniture shopping experience did open my eyes to a whole other world of people when it comes to buying furniture. We moved into a new house in January and originally kicked the tires on some interior designers and I’m still in shock at what they charge. A lot of people in Fort Worth wouldn’t even talk to us if our budget wasn’t well north of $100k. It’s just crazy.

When I was just out of TCU I took a grad-level marketing class from a prof who had grown up in the furniture business in Texas- His dad owned the biggest store in (IIRC) Amarillo. He told us then(late 80s) that furniture markup is 200%+. Makes sense, when you consider carrying costs for such big stuff- Maybe that has been shaved by more efficient production cycles, but I doubt it.

 

[Wexahu]

This is extremely well said, and I fear it is devastatingly accurate.

I haven’t posted on this board in years, but I am deeply concerned about TCU’s decision to increase prices as significantly as they did. Reading this board, looking at the thread / poll on hornedfrogblitz, and talking to many of my friends indicates A LOT of people have finally said enough is enough. All signs point to this being the biggest ticketing disaster since the +4 reseating of the new stadium in 2012.

TCU’s emails before the price increase tried to justify this by citing a need to drive additional revenue and be more in line with our peers. Like Big Frog pointed out, unjustified price increases don't magically increase the bottom line if too many people choose to just not renew. The supply / demand metrics simply aren't there. Citing secondary ticket resale data also sounds like BS.

Who are our peers that TCU references?

1. Did our peers experience a significant drop in renewals like we did last year? No?
2. Did our peers have home schedules as uninteresting as us with only 6 home games? No?
3. Do our peers still only have 6 home games next year with one game being against ACU and the other game being against Cincinnati during Thanksgiving weekend? No?
4. Do our peers have as small of an alumni base as we do? No?
5. Are our peers located in a market with as much competition for entertainment dollars as DFW has? No?

I think TCU is making a terrible, terrible mistake that will be extremely challenging to ever recover from. College football attendance depends on the habits and irrational loyalty of its fans. When a fan chooses to drop their tickets and realizes how freeing that becomes (both from a financial and time perspective) it's hard to get that fan back.

TCU has really overplayed their hand. They should have kept things status quo one more year and focused on capturing the small amount of momentum the end of last season provided by maximizing renewals and capturing as many new season ticket holders as possible. Raising prices in 2026 would have made a lot more sense with us hosting UNC and having two extra homes games (the ticket office has already admitted they're planning to increase prices next year too btw).

And the cherry on top is the insultingly stupid payment plan that isn't even a real payment plan. Like FloridaFrog pointed out, no other school pulls this kind of stunt. Most schools offer payment plans through the summer and some schools (Baylor for example) offer discounted prices or priority point incentives if you choose to pass on the payment plan and pay up front. So much for being more in line with our peers.

Eventually people come to their senses and decide it's not worth it.

I know of two of the most die-hard frog fans you will ever meet who are scaling way back. More than anything they've come to realize the prices in no way, shape, or form match the product. It just becomes a gigantic waste and they have almost as much fun staying home and watching on TV.

People would NEVER pay these prices to watch what amounts to pretty bad minor league professional football. Slapping a purple jersey with your college name on it only goes so far after they've gutted the game to the degree they have, the "I'm doing it to support my school and the kids" reason sort of rings hollow these days since boosters are basically being extorted.

 

[TopFrog]

It is a significant hike. Forced us to make an adjustment with our renewal. We dropped two seats because of price+we don't have as many family who come regularly so selling unused tickets becomes harder especially with no OU, Texas and this year Tech on the schedule. You can make some money back but not likely face value at these prices.

Six home games this year too, though I believe TCU said going forward no fewer than seven home games.

We are now hoping enough people will fall out that we can move down to the lower east side seats. We are now a few rows above them right at midfield. Great seats so can't complain about that.

TCU is pricing the regular, loyal long-time fans out.

 

[The Bad Guy]

It is a significant hike. Forced us to make an adjustment with our renewal. We dropped two seats because of price+we don't have as many family who come regularly so selling unused tickets becomes harder especially with no OU, Texas and this year Tech on the schedule. You can make some money back but not likely face value at these prices.

Six home games this year too, though I believe TCU said going forward no fewer than seven home games.

We are now hoping enough people will fall out that we can move down to the lower east side seats. We are now a few rows above them right at midfield. Great seats so can't complain about that.

TCU is pricing the regular, loyal long-time fans out.

Which is a shame because the casuals will probably show up for a game a year if that.

 

[tcumaniac]

It is a significant hike. Forced us to make an adjustment with our renewal. We dropped two seats because of price+we don't have as many family who come regularly so selling unused tickets becomes harder especially with no OU, Texas and this year Tech on the schedule. You can make some money back but not likely face value at these prices.

Six home games this year too, though I believe TCU said going forward no fewer than seven home games.

We are now hoping enough people will fall out that we can move down to the lower east side seats. We are now a few rows above them right at midfield. Great seats so can't complain about that.

TCU is pricing the regular, loyal long-time fans out.

Those seats are going from $500 to $750 next season.

 

[steelfrog]

Maniac!

I hope you and your family are doing awesome my ba-rother!

I know it seems to us old heads here that the price hike will be disastrous, but you people are underestimating (a) the tenacity of TCU marketing (all those free phone call kids) and (b) the stupidity of people. Especially young people. To the young people who grew up with LHCGMFP and lots of winning and the NC game etc, college football is literally a religion, and there aren't any other good options in the metroplex. And then with corporations buying a bunch etc., tickets will sell out. But they will be cheap on the secondary market, for those who have several hours to waste driving, parking, negotiating crowds etc because that's so much better than watching at home...

 

[bmoney214]

Those seats are going from $500 to $750 next season.

What seats are going up that much next season?

 

[The Artist Formerly Known as PhormerPhrog]

Maniac!

I hope you and your family are doing awesome my ba-rother!

I know it seems to us old heads here that the price hike will be disastrous, but you people are underestimating (a) the tenacity of TCU marketing (all those free phone call kids) and (b) the stupidity of people. Especially young people. To the young people who grew up with LHCGMFP and lots of winning and the NC game etc, college football is literally a religion, and there aren't any other good options in the metroplex. And then with corporations buying a bunch etc., tickets will sell out. But they will be cheap on the secondary market, for those who have several hours to waste driving, parking, negotiating crowds etc because that's so much better than watching at home...

Who invited this guy???

 

[Double D]

Geez and I thought FROGLAW was brutal at times.

#BAN STEEL

Maniac!

I hope you and your family are doing awesome my ba-rother!

I know it seems to us old heads here that the price hike will be disastrous, but you people are underestimating (a) the tenacity of TCU marketing (all those free phone call kids) and (b) the stupidity of people. Especially young people. To the young people who grew up with LHCGMFP and lots of winning and the NC game etc, college football is literally a religion, and there aren't any other good options in the metroplex. And then with corporations buying a bunch etc., tickets will sell out. But they will be cheap on the secondary market, for those who have several hours to waste driving, parking, negotiating crowds etc because that's so much better than watching at home...

 

[ShreveFrog]

What seats are going up that much next season?

Mine. Like Top. Midway up second level, east side, on the 50.