When he was the underdog, John D. Rockerfeller got where he eventually got to be by compromising a lot. One of the men he compromised with as Andrew Carnegie. But once Rockerfeller achieved some success, even though he wasn't yet at his pinnacle, he went on to even greater success by challenging the powers-that-be. He even challenged Andrew Carnegie -- and won. The rich and the powerful simply couldn't afford to ignore him or exploit him anymore.
At that point, Rockerfeller changed his game. He no longer negotiated from a position of weakness, he dealt from a position of strength. By the time he was finished, Carnegie was asking Rockefeller for deal terms -- not the other way around.
Some of you think TCU is permanently stuck in the 70s-90s. In your book, we should never change our approach, no matter how the times and circumstances have changed. We should continue to deal from a position of weakness. But TCU isn't weak anymore. TCU has changed a lot from 20-30 years ago. The entire college football landscape has changed a lot in that time.
Get with the times. Learn to adapt. Shake off your ossified attitude. It's is a new day.