For my part, and not to re-hash a lot of the past, I got tossed from inside the 45 to outside the 20s, was surrounded by oppo fans every game, and quickly lost interest in the 280-mile drive for games. We moved to the West Side, and further from midfield in 2014. Though there have been some upgrades offered, they really weren't. So, we've been in those seats for 5 years.
A lot of the old-time season ticket people got thrown to the Outer Darkness by this move, the limited time-horizon of the "Loyalty" aspect, and also by the consolidation of a lot of big ticket-holder accounts. Thus, a lot of that feeling of reciprocal loyalty was burned. The people who lived and breathed TCU Football, but didn't have a bunch of money to throw around were kicked to the curb in favor of the money. Money is fickle. And the truly loyal fans no longer feel that way.
I played golf at an Alumni/Athletics event before all this happened, and I warned the TCU rep playing with us not to emulate the NFL in their treatment of fans as just something to shake down periodically. That warning fell on deaf ears.
We are witnessing the death of what we used to know as College Football. They are trying to squeeze every penny they can out of us, for a diminishing product. Eventually, more and more people simply quit and stay home. I am just about there.