One the stupidest ideas ever conceived in college football. One team consistently outperforms all others and is the only team having a spotless record -- but loses one game in post-season play to a team it beat in their own house during the regular season. And the winner of that single game is declared "conference champion" with a 9-3 season record over a team with a 12-0 record, including a road win over the "champion."
If the conference title just boils down to a single game, why even play a full conference schedule? It means virtually nothing. Just start a four-game conference playoff in September, and the last man standing is conference champion.