This was the big takeaway for me in the video that
@peacock posted on p.3. I had no idea about the impact of research dollars in the calculus. I thought it was all reputational snobbery. Someone mentioned that it equated to 9% annual growth in research (less the costs against that of faculty & facilities), but the total research pie is so much bigger than the athletics pie, it seems almost pointless to debate about 2-3M/year differences in media contracts.
I get now why Arizona and Arizona State would be hesitant to jump to the Big 12, despite their recruiting ground being decimated.
The SMU candidacy also makes me wonder about TCU's aspirations on the research/academic front and how the potential for research growth plays into decisions. It would be a long-term play--difficult when the PAC seems on life support and the athletics landscape changes so quickly. Add to that the effect of losing regional rivals for a smaller fan/alumni base, and I guess it doesn't make sense for TCU to look west. But I can see better how college presidents look at things now.
Big opportunity for SMU, though. Maybe the ACC is a better fit for them, but it would be easier to make that move later from the PAC, even if it dies. Also, it seems like the school that stands to lose most from SMU-to-PAC, over time, is Baylor.