You’re assuming TCU will blindly increase tuition rates at the current rate even if doing so prices them out of all of their applicatants. That’s a weird assumption for a school that has operated quite soundly since 1873. More likely, they are increasing tuition costs to the maximum amount without pricing themselves out of their customers (students). TCU relies on tuition dollars to keep growing the university. We don’t get tax dollars and our endowment isn’t large enough to cover all operating expenses. Accordingly, charging more in tuition NOW (while the market can bear if) can help grow the endowment for a future goal of being able to offer more financial assistance for students in the future. They aren’t just pocketing cash and blowing it on hookers. I don’t know what some people want? Just operate TCU at a loss so we can subsidize low income education? That model will work for about two years, then we will run out of money, and then our school will suck.