Important to remember is that much of expansion happens do to both angst and opportunity. If not for COVID both Neb and Iowa would be very happy, as both are making a killing in the B10. My point is that going west is the only realistic opportunity for expansion and if its ever going to happen. You could offer AZ, ASU more money and access to better recruiting. You can't offer that to NEB, Iowa, or Arky who's name comes up often. None of those schools are looking to leave their respective conferences. AZ and ASU are in a failing conference