Stupid article. It's like the media thinks nothing beyond the invite. It will only have an impact if SMU can get off their ars and commit to athletics like we have. Again, it's all about performance, not what you can buy yourself into.... think about Wake Forest, Vanderbilt, Rutgers, even Stanford and Cal... has it lifted them in any way? What's been the impact for them besides a bunch of bad football product? if SMU continues to under-perform, are the TV execs (or fans) gonna care about that Sat 11AM matchup with Louisville, Syracuse, or Virginia? No- you'll have the same 11K people in their stadium with limited coverage.