TCU v Louisville in 2003 was my defining moment... Must have been a weekday game because I was attending a sales meeting at the Swan and Dolphin out in Orlando. Was in the middle of my EMBA program at the time and was watching with some sales colleagues at the ESPN Zone on the boardwalk. They were doing live radio programming on-site and some broadcast hack started making fun of TCU on his roving mike just before kick-off: Typical stuff like Christians being fed to the lions, small time school with no following which had gotten lucky in landing Ladanian, overrated, etc.
Then he made a statement that may have cost him plenty that evening. He tried to poll the audience to see who would be cheering for Louisville and who would be for the Frogs. I was pretty alone in my support, and not really interested in what the guy had to say. That is until he announced free beer for everyone in the bar if there was anyone in the Zone that could prove that they attended TCU. An unfortunate miscalculation on his part.... For one of the only times in my life, I was the most popular guy in a bar...and it had to be when I was 35-years-old, 60 pounds overweight, gray haired, and married. Better late than never I guess. And...I don't even drink, but they graciously comped my Diet Cokes.
The whole place turned into Frog fans (at least for the night), and I acquired a nickname: "Old School". I think we may have given up something like 1,000 yards that evening, but when the field goal attempt clanked off the crossbar as time expired, I was hooked big time.