You're still missing the point. We're talking about SEC negotiations with ESPN and CBS. You can't deny that the SEC can now include DFW and Houston in their negotiations - and that could bring more money to the conference than any other cities can deliver in their current footprint.
When conferences negotiate, it's all about banging their chest about how many Top 10 markets are in their footprint. I work for an athletic department, and I hear that crap all the time. It doesn't matter if a team "delivers" that market, it's if the conference can justifiably add their games in that market.
For example: Lets say CBS normally gets a 2.4 rating for SEC games in DFW. They can argue with A&M, their ratings in DFW will climb to 3.5. In Houston, from 2.8 to 4.0. Those things are huge in negotiations. Throw A&M in one of those games and the ratings will double.
And please stop comparing Miami to DFW...
Top Media Markets (2010/2011):
5. DFW
8. Atlanta
10. Houston
16. Miami
Nice avatar, btw.
I'm not missing the point because I was never contending that A&M doesn't deliver Houston and DFW for the SEC's television partners--I was simply stating that you are incorrect in saying that the only large market the SEC delivers currently is Atlanta, because Florida delivers Miami. AEAFrog then jumped in and said Florida doesn't deliver Miami, to which I responded they easily have better market penetration than A&M has in DFW, so it can't be argued that A&M delivers DFW but that Florida doesn't deliver Miami.
And I also never compared Miami to DFW, I simply stated that Miami is a large market that Florida delivers for the SEC... thanks for providing the ranking that proves my point with Miami as the 16th largest TV market in the nation. Considering the fact that the SEC is one of 6 BCS conferences and controls the majority of three of the top 16 markets (8. Atlanta, 12. Tampa, 16. Miami) and nearly full penetration in small and medium markets throughout their region, it's no wonder they compete with the Big 10 for biggest contracts at every renewal. That's not to mention the fact that a lot of the other markets high on that list aren't exactly football crazed (NYC, LA, SF, Seattle, Minneapolis) and the vast majority of the markets on the list are heavily divided between several conferences, unlike Atlanta which the SEC dominates.
To a lesser extent than with Atlanta, the SEC also is dominant in Miami and Tampa, though FSU does take a healthy chunk of those, which is why the SEC is interested in them also. I absolutely agree that A&M is a great move and adding them will help tremendously. If they get FSU they will have the full attention of the vast majority of football fans in the entire state of Florida also, and if VT is part of the expansion they will also get a healthy chunk of #8 DC. That would give them #5, #8, #9, #10, #13, and #16 with nearly complete penetration among the football-watching public in 8, 10, 13, and 16.