Jordan is a sub-brand of Nike, nothing wrong with that and it's great PR for the program. However, if we can't field a better team this year no amount of branding, flash, and pomp will entice great players to come to TCU. Part of me wishes we could approach uniforms like the "blue blood" programs, but given the lack of a massive alumni and t-shirt fan base means we've got to exploit these types of marketing games to bring attention to the school. And don't fool yourself by denigrating Jordan as an antithetical brand for TCU football, it's a feather in the athletic department's cap that brings a lot of visibility among the kids these days.