Toad Jones
Active Member
I FEEL THE SAME AS dp. I (WE) UNDERSTAND BRANDING BUT HE'S SAYING WHY BUY SOMETHING LIKE NIKE AND FREELY ADVERTISE THERE PRODUCT? THESE KIDS WILL HARDLY WEAR ANYTHING IF IT DOESN'T SAY NIKE. GUESS TO THEM IT'S A STATUS SYMBOL.What you have described is branding and it is what marketing and sales are all about. It is a pretty prevalent concept and has made many companies very rich.