Deep Purple
Full Member
You’re missing the big picture that a good Chunk of our large donors have decreased their gifts and fully backed out of the east suites after the UT/OU announcement. Those east suites still not full and donors/businesses are on the fence about keeping seats when you lose those 2 in the conference. Entertaining UT/OU clients was a big part of the pitch for local businesses.
And no - this won’t all be private dollars as TCU can use media money from the big 12 to pay for this.
News flash: Media money is private dollars.
Additional news flash: Whatever our large athletic donors did after the UT/OU announcement will be largely reversed by the current season of success. TCU has seen this happen time after time over the last 25 years. Bandwagoners don't just jump off the wagon, they jump back on as well.
Educational point from a 28-year veteran of TCU fundraising: The bandwagon effect also applies in fundraising. When a major donor coughs up serious samoleans as the lead gift toward a privately funded project, other people of wealth are either inspired by that donor's confidence in the project or they feel a certain amount of peer influence to join the effort. This happens so routionely that it's taught as a tried and true fundraising strategy at professional conferences and seminars. I've seen it happen so many times, I've lost count.