KillerFrog InD KitchenSink
Active Member
http://sportsillustrated.cnn.com/2011/writers/andy_staples/07/25/loot/index.html?eref=sihp&sct=hp_t12_a2
Thanks to a confluence of factors, major college football is more valuable than ever as a television commodity. But it's only valuable at the top end. No network is going to fork over nine figures a year to televise Sun Belt Conference games. More than ever, it's clear the six power conferences aren't only in a different financial league than the other five FBS conferences. They're playing an entirely different sport. When all the new rights deals kick in, the gulf between the haves and have-nots will grow even wider. The haves all will be able to afford actual cost-of-attendance scholarships for their athletes, which will cost about $3,000 more per athlete, per year. The have-nots won't. So that issue could be the one that cleaves the bottom five conferences from the FBS. Or it could be the issue that drives the big six to create something similar to the LOOT.
Thanks to a confluence of factors, major college football is more valuable than ever as a television commodity. But it's only valuable at the top end. No network is going to fork over nine figures a year to televise Sun Belt Conference games. More than ever, it's clear the six power conferences aren't only in a different financial league than the other five FBS conferences. They're playing an entirely different sport. When all the new rights deals kick in, the gulf between the haves and have-nots will grow even wider. The haves all will be able to afford actual cost-of-attendance scholarships for their athletes, which will cost about $3,000 more per athlete, per year. The have-nots won't. So that issue could be the one that cleaves the bottom five conferences from the FBS. Or it could be the issue that drives the big six to create something similar to the LOOT.