The alliance is a dog and pony show to marginalize the SEC. The one thing I learned from the alliance is that the situation is very fluid otherwise they would have had contracts. No contracts equal block the SEC in any way possible without governing rules that ESPN can exploit. If this wasn't about college sports, it would remind me geographically of a war in the 1860s. Conference realignment is not dead. It will happen but after ESPN/Disney pay the exit for Texas and OU with LHN money. The SEC would swap OSU for Missouri in a heartbeat. Missouri is a weak school, TCU is better as well imo. What will drive expansion? P4 expansion will be driven by the pods used by the SEC with 10 conference games. The other leagues will want to move quickly to this format because it will maximize TV revenue and league excitement. Be patient.
How does the pod format drive revenue and excitement?
1. New/ Renewal of rivalries and experiences on new campuses. Renewal of Texas vs A&M in UT's case.
2. Ten conference games is a huge boost to ratings.
3. A Four team playoff format within a conference can align with bowl games to generate more excitement and revenue.
4. The three alliance conferences are currently determining how to best carve up the B12. They have to work with the networks and try to make this as orderly a process as possible.