AEAfrog
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Larry Scott, the Pacific-12 Conference commissioner, flew to Beijing on Sunday to start an apparently unprecedented effort by a college sports league to establish itself in a foreign country.
Larry Scott, the Pacific-12's commissioner, is on a trip to China, where the conference plans to establish a presence.
Scott plans to spend four days there meeting with various officials to put together a “road map” for a way to expand the presence of Pac-12 universities in China. While Scott has his eyes on Central America, South America, India and other Asian nations in the long term, his immediate priority is establishing the Pac-12 in China.
Scott said in a telephone interview Saturday that he expected the Pac-12 to play games in China in the next three to five years, and that he hoped the league’s cable network would someday be available there.
http://www.nytimes.com/2011/12/12/sports/pac-12-hopes-to-establish-presence-in-china.html?_r=1