GOAT and not even close, IMO. For my money he pretty much invented televised football (I don't watch NFL). Grew up watching him and Bud Wilkinson on ABC, and there was absolutely nothing else like it on TV then. The one time I was lucky to attend a game the two of them were covering, it made the hair stand up on the back of my neck. Knew we were involved in something really special. Memory could be fuzzy, but I could swear I remember them prior to the game on a flatbed on rails, moving along the sideline doing their pre game coverage.