That's my thought as well. Apparently the NBA Playoffs have been HUGE for them this year (largest first round in 5+ years).
Probably because the mavs had such a bad year for the first time in over 15 years, but I have watched less NBA this year than any year I can remember. The NBA is a great league and generally watch tons of games but for some reason I just wasn't into it this year. I have watched like 20 total minutes of the playoffs. I definitely see the appeal of the playoffs because it is the first time a lot of the teams have anything to really play for, but for some reason this year I just could not get into it. Maybe I am just waiting for Cleveland - Golden State round 3.