You’ll never convince me the committee thought Cincy was truly one of the four best teams last year, or that Washington was the year they made it. Or that Ohio State wasn’t one of the four best in 2015 when Zeke Elliott, Bosa and all those other guys were seniors.Not sure your point, but "most deserving" tends to mean what a team has accomplished. Overall record and who you have beaten. Essentially taking margin of victory and other non W/L data points out. "Best" is who is really better in a "power ranking" sense- who would be favored head to head, etc. W/L still important obviously, but overall power more important. "Best" uses other data points like MOV and efficiency and "eye test". The old BCS leaned toward most deserving with the computer systems they used- no MOV or efficiency or other data allowed. The playoff committee guidelines was a sort of reaction to that, spurred largely by the SEC. They wanted the playoff to be the four "best" teams. That is why I do think in the end they will use the Championship week results in their analysis. But I do get Wetzel's point that the fact that teams not even playing in the arena could potentially "win" (Alabama, Ohio State) stinks.
I don’t care what you call it, but it’s not the four “best”.