TopFrog
Lifelong Frog
Four students bring their NIL business to TCU
By Micah Pearce
Four students seized the opportunity to get into the NIL business after being randomly assigned to a group project. After the project was over, they continued their partnership, and LMRS Partners was born.
Name, image and likeness (NIL) deals are new to collegiate sports and allow collegiate athletes to sign sponsorship deals and make money.
“It’s really just putting a value on the personal brands of athletes,” said Gavin Spencer, a senior studying marketing and entrepreneurship. “When you take an athlete that has exposure and combine that with the fact that they’re an influencer […] they’re basically a personal business.”
Read more at https://www.tcu360.com/2022/04/lmrs-four-students-bring-the-nil-business-to-tcu/
