TopFrog
Lifelong Frog
TCU football’s brand is set up for marketing success
Jamie PlunkettIn this modern era of college football, a program’s brand and online presence is as significant a piece of the puzzle as almost anything else. At TCU, it has always felt like a missed opportunity.
While other schools were pumping out content that connected fans to the players and coaches of their favorite teams, TCU football remained relatively silent and unengaged. In fact, the football’s marketing efforts seemed lackluster even when compared to the basketball and baseball teams.
A lot of that had to do with Gary Patterson. Notoriously superstitious, Patterson’s oft-uttered phrase, “If I’m telling you, I’m telling [insert opponent here],” was more than just a mantra. It impacted how information flowed within and outside of TCU’s program.
Read more at https://www.msn.com/en-us/sports/nc...nd-is-set-up-for-marketing-success/ar-AARox19
