There will always be a segment of society that yearns for the comfort of returning to a simpler, "Leave It To Beaver" type existence, one where they don't have to look out their window on Maple Drive, onto a modern world that befuddles and angers them and appears to be passing them by. They fear getting left behind, or losing their place in a rapidly changing society, so they choose to promote and support this decidedly monochromatic, more nostalgic time, by euphemistically calling it "tradition".