We haven't seen our first Big 12 paycheck yet, and we won't see one for more than a year from now, and already everyone is spending it.
TCU's athletics program operates at an annual loss. It has been heavily subsidized by the university for decades. Given that, the Big 12 revenue is not "extra money." It will help cover the Athletic Department's operating losses and reduce the financial burden on the university.
That does free up TCU revenue previously committed to athletics for other uses, but it's not a given those revenues will be reinvested in athletics. TCU is not an athletics program with a university attached. It's a university that fields an athletics program. That university has many financial needs beyond just athletics.
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