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Lubbock A-J: Brett Yormark, Linda Livingstone discuss challenge of college sports' new landscape

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Lifelong Frog

Brett Yormark, Linda Livingstone discuss challenge of college sports' new landscape​

don williams, lubbock avalanche-journal

Brett Yormark made headlines two years ago when, as new Big 12 commissioner, he said his conference was "open for business." Though widely taken to mean he planned to aggressively pursue conference expansion, Yormark clarified he meant to be aggressive in all areas, including finding creative ways to grow revenue.

"I guess you could say we're open for business more so now than ever before," Yormark remarked Friday at the conclusion of the Big 12's spring business meetings in Irving.

Read more at https://sports.yahoo.com/brett-yormark-linda-livingstone-discuss-230727790.html
 
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