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By Patrick Kinahan for KSL.com | Posted - May 30, 2023 at 10:34 a.m.
PROVO — The reshaped Big 12 begins in one month, when the conference officially expands by four and continues the following year, at which time the two brand names leave.
Oklahoma and Texas have been the big dogs dating back to when much of the old Southwest Conference joined the Big 12 in 1996. None of the newbies — BYU, Cincinnati, Central Florida and Houston — nor any of the eight holdovers can match the star power and recognition of the two programs that will join the Southeastern Conference in summer 2024....
Patrick Kinahan: Minus the 2 defectors, BYU has biggest national brand in Big 12
The reshaped Big 12 begins in one month, when the conference officially expands by four, and continues the following year, at which time the two brand names leave.
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