I understand what you're saying, but I think coaching staffs really value the time and resources that legitimate scouting/recruiting services save them. In this paticular case, if the allegations are true, then what Oregon paid for was not a legitimate scouting service, but influence.
Just as a point of reference, here is the applicable NCAA bylaw:
Bylaw 13.14.3 - Recruiting or Scouting Services
An institution may subscribe to a recruiting or scouting service involving prospective student-athletes, provided the institution does not purchase more than one annual subscription to a particular service and the service: (Adopted: 1/1/02, Revised: 1/16/10)
(a) Is made available to all institutions desiring to subscribe and at the same fee rate for all subscribers;
(b) Publicly identifies all applicable rates;
© Disseminates information (e.g., reports, profiles) about prospective student-athletes at least four times per calendar year;
(d) Publicly identifies the geographical scope of the service (e.g., local, regional, national) and reflects broad-based coverage of the geographical area in the information it disseminates;
(e) Provides individual analysis beyond demographic information or rankings for each prospective student-athlete in the information it disseminates; (Revised: 4/13/10)
(f) Provides access to samples or previews of the information it disseminates before purchase of a subscription; and
(g) Provides video that is restricted to regularly scheduled (regular-season) high school, preparatory school or two-year college contests and for which the institution made no prior arrangements for recording. (Note: This provision is applicable only if the subscription includes video services.)