Big Ten interest in additional Pac-12 teams has cooled, Big 12 positioned wellDennis Dodd
There's a big reason why we've reached another conference realignment crossroads. It centers around a 51-year-old media executive who has been pulling the strings behind the scenes for a while.
No matter how this round of reorganization ends, Mark Shapiro will have a significant stake. The president of Endeavor -- a powerful global sports, entertainment and content company -- is currently advising the Big 12 on its next media rights deal after its current agreement expires ahead of the 2025 season.
You already know the Big 12 is in the middle of rearranging itself for the second straight summer as it gazes westward to possibly grab some Pac-12 members. At the same time, college athletics is anticipating the Big Ten's new media rights contract, expected to be announced any day. It could be the largest in history.
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