If I had enough money and young enough family members I would get the lifetime seats for $40K with free parking and extra amenities. Definitely expensive, but like the article said, a majority of the purchase is tax deductible. Also if you had a son or daughter who was just finishing school at Cal (22 years old), lifetime seats could be upwards of 50 years in premium seats.
Also, makes you feel good about the TCU athletic department. Small yet efficient and not a burden to the academic side of campus. What more can you ask for.