There's some irony here, of course.
I find comedy in people who think you just spend money and get wins, whether they are Aggies or Frogs. That's not how it works.
Success in college sports, and particularly basketball, is a combination of numerous things including how you define success. Conference championship? Tournament appearance? Sweet Sixteen appearance? Great Eight, Final Four, National Championship?
You need good players, the correct makeup of the team, the avoidance of injuries, a great coach who can adjust, and a great home atmosphere. And a coach who won't leave if he has success (see Tech).
But you can win occasionally when just a couple of those things come together. Loyola and several other low seeds are perfect examples. And there are lots of schools heavily invested in basketball who don't get equivalent results. To me, three straight tourney appearances and a couple of wins, plus a Sweet Sixteen that felt taken from us has been a very good result of changes we've made. Creating a better home atmosphere is an achievable way to add a couple wins and increase our seeding in the future.
But if you want "ROI" invest in the market, not college sports.