Look, I hate UT as much as the next guy. But if I'm the best HS football player in the state of Texas and am set on a professional NFL career, UT starts as #1 on my most wanted list. Because it's UT, and it's been UT for decades.
As a TCU insider who knows a lot more about its history, ancient and recent, than you average 16-18 year old kid, I know there are many qualities that could make TCU a better choice for a player like Gray.
A lot of it will come down to how the kid makes decisions. His head will tell him UT--scouts will always, always, always be around--whether to look at him or someone else. He will without doubt get noticed, he will be part of a program with [Craig James]-tons of money, respect, and potential (even if it's not a B12 champ year). His heart will probably tell him TCU--the atmosphere, the chip-on-the-shoulder style, close to home, etc.
The kid can't make a bad choice--he'll excel at either school. We want him--bad, and UT thinks they need him. That's the difference. CGP doesn't need any one player--he didn't need J. Gray's knocking down his door to get to Fiesta or Rose. So even if Gray goes with UT, we didn't lose anything---CGP knows how to win with teams, not with players.