Good journalism and the Dallas News have been at odds for years. (Wayne Slater being an exception.) Using shared-content from a competitor to cover a Top Ten team 30 miles away is a disgrace, but it is typical of the DMN, which is often 15 years behind the curve.
The pay-for-content effort by the DMN is going nowhere. The material simply isn't worth the price. The Star-T, the Austin American-Statesman and the Houston Chronicle are free and better. It's another flop -- and the News has had a bunch of them -- from the goofy scan-pen, to the abandoned Collin County bureau, to the sloppy syrupy neighborhood sections to the ill-edited unlamented Dallas News Magazine. The business success for the News comes as a carrier for pre-printed inserts. It has little influence on local politics and its classified section has declined dramatically.
The New York Times offers subscriptions in Texas for about $30 per month -- much less than the DMN. The Times also has expanded Texas coverage to several unique pages per week and every story beats the DMN.
To read print about the Big East, the Times is the only option.
It's interesting that neither the Cowboys or the Rangers are truly Dallas teams. The sports migration is westward, but there has been an unspoken non-compete understanding between the News and the Star-T for years. The News doesn't go west of Irving and the Star-T halts at Arlington.
I believe the Star-Telegram would find fertile fields for circulation growth in Dallas and Collin County. The News owns the Denton paper. Collin County is a newspaper wasteland. Readers in all three counties are hungry for an alternative -- the Times or the Star-Telegram are obvious choices -- and the Times knows it.
could hire me as the DMN beat writer for the frogs 
