Kelloggs, owner of both Cheez-Its and Pop-Tarts, are just re-deploying their bowl advertising by re-naming the Orlando Bowl1, formerly "Cheez-It" to "Pop-Tart", and re-naming Orlando Bowl2, the Citrus Bowl to "Cheez-It Citrus Bowl."
All because Kelloggs is splitting in two - BATTLE CREEK, March 15, 2023 — "Kellogg Company has announced the names of the two companies it will soon split into. The WK Kellogg Co. will focus on North American cereals, like Rice Krispies and Corn Flakes. Kellanova will include the company's snack brands, which include Pop-Tarts, Cheez-Its and Pringles, and international cereals."