(1) not saying I think UH was some brilliant/obvious addition, but:
(2) Tech’s ranking is #217 and Houston’s is #176 (UH is also above #241 WVU and #187 OK State, and nipping at the heels of #170 K-State). UH’s trajectory has been to climb the rankings while Tech has stagnated,
(3) UH is out-researching Texas Tech (about $201 M in 2020 compared to about $191 M). Both are increasing their spending, but UH is doing so at a faster rate and bringing in researchers with their city vs Lubbock appeal and a plan to reach AAU status. And
(4) UH is out-enrolling Texas Tech 47,000 to 40,000. If you break down the numbers, UH has 29,000 full-time undergrads vs. the same number at Tech. UH is awarding about 10,500 degrees per year vs. about 9,000 at Tech. The “commuter school” gap is shrinking as Texas/Houston grow and UH’s student body changes. The only gap in these numbers that clearly favors Tech is the on-campus student population: 24% at Tech vs. 17% at UH.
None of this erases the recent history of UH as a mediocre commuter school that struggles to get the attention of its own city. That’s certainly their history and reputation in the general population. This IS to say that one school generally just keeps trudging along (benefiting from population growth but not doing much else) while the other is diligently reinventing itself. It will be tough to break those old narratives with older generations of Texans. But Houston is growing insanely fast—and that’s not expected to slow down. UH is aggressively pursuing AAU status, higher rankings, more traditional on-campus experiences, etc. So all this is to say they have a lot of momentum and “a less educated Texas Tech” is now inaccurate and “with fewer fans” may not be accurate for long.