We have people working on it also - but it’s all really fluid and open to interpretation- for example LSU will allow athletes to use their logo but no idea about the La state law. However the NCAA guidelines won’t and the state of Texas law won’t either
so there is already differences that will cause unfair advantages
very possible which is why the ncaa should have been out in front on this from the start in stead of hoping congress would bail their collective arses out
curious how the ncaa has any say over the use of school logos since they don't own the trademarks as well as if a regular student would be allowed to use the logos if they got permission from the university
in response to your question about the value of the personal brand without the logo that will remain to be seen, but again the wildcard in all of this is the number of followers on social media.
don't follow any college athletes on social media, heck, don't follow anyone, but the people i know who do that for marketing purposes still believe there is a great opportunity for those with established identities and multiple followers
coach at rice told me they have a few kids who have opportunities to start business ventures they would not have had prior to the law and this might keep them in school
will also be interesting to see how this plays out athletes in individual sports such as track and field. hobbs kessler signed out high school to go pro and at 17-18 years of age is being dropped into world wide travel to run in the diamond league.
does that change now? same with the sprinter who placed 3rd in the trials in the men's 200M and turned pro while in high school.