OK. i should have stated it differently. The winner of the head-to-head in the case of a tie has always gone on to represent that conference in whatever postseason matchup there is. I actually didn't have a problem if they had chosen TCU over Baylor but I've seen more than a few arguments concerning other situations where people on here were adamant that the winner of the head-to-head matchup should get the nod. See Penn State-Ohio State 2016, and hell, OSU even had a better overall record. Just pointing out the fact that people will completely ignore facts that don't fit their argument.
Any rational sports fan has to acknowledge that a "shared" title isn't really that shared if one of the teams directly beat the other. If a person is arguing from a conference bylaws perspective instead of pure "settle it on the field" logic then they are completely missing the point. Reminds me of a certain national title from the thirties...
As for who gets in the CFP, the arguments made for "whatever the committee feels like" are unfortunately pretty accurate. Sometimes it's strength of schedule, sometimes it's wins/losses, sometimes it's the ambiguous eye test. Urban Meyer is a jerk off, but he's right when he says that the committee shouldn't look at the meaningless games. Alabama beating up on Western Carolina doesn't help to inform the decision making process. If they're after ranked wins then it's OU, if they're after "good" losses then it's BU, if they're after game control then it's Utah. It's whatever they want.
After the games are over this weekend the best possible scenario for each of the three teams would be:
OU wins and ends its season with 3 ranked wins, 2 of them top ten, and 1 unranked loss.
Utah wins and ends its season with 1 ranked win, 0 of them top ten, and 1 ranked loss
BU wins and ends its season with 2 ranked wins, 1 of them top ten, and 1 top ten ranked loss
Baylor has the weakest strength of schedule but that may be over played by people. ALL three of the teams played a bunch of losers in non-con. Utah's BYU actually went 7-5 so there is the one team out of nine above .500
OU's opponents : 13-23
Utah's opponents: 15-21
BU's opponents : 10-28