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Horned Frog Athletics
Scott & Wes Frog Fan Forum
Tracy Syler-Jones
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<blockquote data-quote="JurisFrog" data-source="post: 1067913" data-attributes="member: 5354"><p>TCU has gotten widespread praise for getting out in front of the story. The two rules for crisis management from a PR perspective are a) get out in front, and b) tell the truth, so that nothing else is uncovered. That way, the news just lasts for just one cycle as opposed to uncovering new things and having the drama play out over two or more news cycles. </p><p></p><p>So, TCU did the first part correctly--getting out in front of the story. </p><p></p><p>The problem is that they got out in front of the story in a way that made it seem like a much bigger problem than it was. TCU failed in part b) tell the truth, because what was said wasn't actually the truth. It was WORSE than the truth. </p><p></p><p>That is incredibly poor from a PR perspective. Telling WORSE than the truth, thereby feeding a media frenzy, deserves a grade F. </p><p></p><p>I don't know Ms. Syler-Jones, but I can tell you that, as the PR person present at the press conference and introducing the speakers at the press conference, she has the PR steering wheel and was in control of the car from a PR perspective. </p><p></p><p>The car wound up in the ditch.</p></blockquote><p></p>
[QUOTE="JurisFrog, post: 1067913, member: 5354"] TCU has gotten widespread praise for getting out in front of the story. The two rules for crisis management from a PR perspective are a) get out in front, and b) tell the truth, so that nothing else is uncovered. That way, the news just lasts for just one cycle as opposed to uncovering new things and having the drama play out over two or more news cycles. So, TCU did the first part correctly--getting out in front of the story. The problem is that they got out in front of the story in a way that made it seem like a much bigger problem than it was. TCU failed in part b) tell the truth, because what was said wasn't actually the truth. It was WORSE than the truth. That is incredibly poor from a PR perspective. Telling WORSE than the truth, thereby feeding a media frenzy, deserves a grade F. I don't know Ms. Syler-Jones, but I can tell you that, as the PR person present at the press conference and introducing the speakers at the press conference, she has the PR steering wheel and was in control of the car from a PR perspective. The car wound up in the ditch. [/QUOTE]
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Which team did TCU defeat in the College Football Playoffs?
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