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<blockquote data-quote="FBallFan123" data-source="post: 2457790" data-attributes="member: 35697"><p><a href="http://variety.com/2017/digital/news/pay-tv-losses-cord-cutting-rbc-survey-1202565269/" target="_blank">http://variety.com/2017/digital/news/pay-tv-losses-cord-cutting-rbc-survey-1202565269/</a></p><p></p><p><span style="font-size: 22px"><strong>Pay-TV Losses Could Accelerate to More Than 5 Million U.S. Households per Year, Survey Indicates</strong></span></p><p></p><p>-In 2016, the industry dropped about a net 2 million subscribers — and an acceleration of pay-TV losses to more than 5 million annually “does not seem impossible,” RBC Capital Markets analyst Steven Cahall wrote in a report Thursday.</p><p></p><p>-That estimate is based on a results of an RBC survey of 1,200 U.S. consumers, which found that around 55% of total respondents indicated they will continue to subscribe to traditional pay TV. That suggests 68 million U.S. homes “as the floor that ultimately keep the linear bundle,” according to Cahall, given that there are currently about 124 million households in the country. Currently, there are 86 million U.S. pay-TV households, per SNL Kagan.</p><p></p><p>-The RBC study comes after research firm eMarketer this month significantly <a href="http://variety.com/2017/biz/news/cord-cutting-2017-estimates-cancel-cable-satellite-tv-1202556594/" target="_blank">upped its estimates for cord-cutting in 2017</a>, projecting a 33% increase in U.S. adults cancelling traditional pay TV to reach a total of 22.2 million by the end of the year. (Note that eMarketer’s figures represent individuals, not households.)</p><p></p><p>-Other findings from RBC’s survey:</p><p></p><ul> <li data-xf-list-type="ul"><strong>Sports:</strong> 48% of respondents said access to sports wasn’t important. The 52% who said sports was “very important” or “somewhat important” was titled toward men (59%) versus women (46%).</li> </ul></blockquote><p></p>
[QUOTE="FBallFan123, post: 2457790, member: 35697"] [URL]http://variety.com/2017/digital/news/pay-tv-losses-cord-cutting-rbc-survey-1202565269/[/URL] [SIZE=6][B]Pay-TV Losses Could Accelerate to More Than 5 Million U.S. Households per Year, Survey Indicates[/B][/SIZE] -In 2016, the industry dropped about a net 2 million subscribers — and an acceleration of pay-TV losses to more than 5 million annually “does not seem impossible,” RBC Capital Markets analyst Steven Cahall wrote in a report Thursday. -That estimate is based on a results of an RBC survey of 1,200 U.S. consumers, which found that around 55% of total respondents indicated they will continue to subscribe to traditional pay TV. That suggests 68 million U.S. homes “as the floor that ultimately keep the linear bundle,” according to Cahall, given that there are currently about 124 million households in the country. Currently, there are 86 million U.S. pay-TV households, per SNL Kagan. -The RBC study comes after research firm eMarketer this month significantly [URL='http://variety.com/2017/biz/news/cord-cutting-2017-estimates-cancel-cable-satellite-tv-1202556594/']upped its estimates for cord-cutting in 2017[/URL], projecting a 33% increase in U.S. adults cancelling traditional pay TV to reach a total of 22.2 million by the end of the year. (Note that eMarketer’s figures represent individuals, not households.) -Other findings from RBC’s survey: [LIST] [*][B]Sports:[/B] 48% of respondents said access to sports wasn’t important. The 52% who said sports was “very important” or “somewhat important” was titled toward men (59%) versus women (46%). [/LIST] [/QUOTE]
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