TopFrog
Lifelong Frog
TCU athletics and business school partner to strengthen university’s NIL program
BY DREW DAVISON
TCU continues to position itself for success in the NIL era.
The latest development from the athletics department is forming a partnership with TCU’s Neeley School of Business. That partnership will be formally announced Wednesday night at an NIL open house event with local business leaders and TCU coaches including Gary Patterson and Jamie Dixon.
“This has become the new arms race,” said Kyle Seay, TCU’s associate athletic director for digital brand strategy.
Read more at https://www.star-telegram.com/sports/college/big-12/texas-christian-university/article254236968.html
BY DREW DAVISON
TCU continues to position itself for success in the NIL era.
The latest development from the athletics department is forming a partnership with TCU’s Neeley School of Business. That partnership will be formally announced Wednesday night at an NIL open house event with local business leaders and TCU coaches including Gary Patterson and Jamie Dixon.
“This has become the new arms race,” said Kyle Seay, TCU’s associate athletic director for digital brand strategy.
Read more at https://www.star-telegram.com/sports/college/big-12/texas-christian-university/article254236968.html