I would be willing to bet, Texas Tech’s MBB program got more publicity/hype/benefit (whatever all that means collectively, not sure how you quantify it) leading up to and being in a national championship game than TCU got for smoking Ole Miss in the Peach.
Just a guess.
There are multiple NY6 games. There’s only one championship game.
Maybe so, but it's all kind of fleeting anyway, and it's easy to think TT got more pub because it all happened so recently. I remember we got a ton of pub back in 2014 as well for not just the Peach Bowl, but for being in the mix for the better part of 6 weeks. If football and basketball were remotely equal your last sentence would have a lot more validity IMO, but they aren't.
I'm not trying to discredit Tech in any way, what they accomplished was damn near amazing, and I was rooting for them pretty hard because I liked that team so much, but college football is just on another than college basketball in terms of importance.