Just to put some numbers to this argument, according to Sports Media Watch: TCU's 2018 Viewer Average: 1.78 Million (1.27 Million without the Ohio State game). This includes our bowl game. Tech's 2018 Viewer Average: 1.32 Million (1.26 Million without the Ole Miss game). This does not include any bowl game for Tech. Average on Broadcast television: TCU - 3.5 Million for 4 games (2.32 million for 3 games without Ohio State); Texas Tech 2.30 Million for 3 games Average on Cable: TCU - 620,000 for 8 games; Texas Tech - 917,000 for 6 games. So there's a lot of different ways that you can cut it. Obviously the Ohio State game dwarfs anything else either team does, so that skews some numbers towards us. Without that game, we're pretty much tied with Tech in both average viewership and people who tune in when the games are on broadcast television, while they have about a 50% advantage for the "only the fans of the teams are watching this one" games that are relegated to cable. They have the edge in terms of fan base (even in the DFW metro area) and attendance, we have the advantage in terms of geography and recent football success.