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What's wrong with Nike?

JP Morgan (upgraded on Arnault appointment), Bernstein, Guggenheim and Barclays have it as a Buy... Goldman, Citi, UBS, Deutsche, BofA and Wells sit at Hold.


Just an update - B of A dropped a downgrade on Nike...


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Bank of America pulls its support for Nike stock​

Sun, September 27, 2026 - Bank of America analyst Lorraine Hutchinson, who has covered Nike for years and previously held a more positive view of the stock, downgraded the shares to Underperform from Neutral. She also cut her price target to $30 from $47, which means BofA thinks the stock could fall another 17% from its recent price near $35.75.

Hutchinson had defended the stock for much of 2026, arguing that the bad news was already priced in.

That view has changed.

She told clients Nike's recovery is "taking longer to materialize as weakness in its larger lifestyle categories outweighs progress from newer product launches," according to a note reported by CNBC.

Hutchinson summed up the shift in three words: "Risks are rising."

Nike sells fashion and sports gear under the Nike, Jordan, and Converse brands. It makes money through its own stores and website, and through retail partners like Dick's Sporting Goods and Foot Locker.

When both sales channels slow down at the same time, the company's revenue and profits take a hit.

Hutchinson's Research note: ‘Risks are rising’ for Nike’s turnaround, Bank of America says. Sell shares now.

 

Mean Purple

Active Member
Sooooo, went to look at shoes and, because of this thread, tried on some Nikes.

Everything. Everything is wrong with Nike. Crazy just how they don't even feel that great when you try them on these days. They had a few cool colors, but was not impressed. Also could say that for some other brands.

Want comfort/cushion, say goodbye to stability. What stability, here, step on hard polymer.
 
Just an update - B of A dropped a downgrade on Nike...


​

Bank of America pulls its support for Nike stock​

Sun, September 27, 2026 - Bank of America analyst Lorraine Hutchinson, who has covered Nike for years and previously held a more positive view of the stock, downgraded the shares to Underperform from Neutral. She also cut her price target to $30 from $47, which means BofA thinks the stock could fall another 17% from its recent price near $35.75.

Hutchinson had defended the stock for much of 2026, arguing that the bad news was already priced in.

That view has changed.

She told clients Nike's recovery is "taking longer to materialize as weakness in its larger lifestyle categories outweighs progress from newer product launches," according to a note reported by CNBC.

Hutchinson summed up the shift in three words: "Risks are rising."

Nike sells fashion and sports gear under the Nike, Jordan, and Converse brands. It makes money through its own stores and website, and through retail partners like Dick's Sporting Goods and Foot Locker.

When both sales channels slow down at the same time, the company's revenue and profits take a hit.

Hutchinson's Research note: ‘Risks are rising’ for Nike’s turnaround, Bank of America says. Sell shares now.


Lorraine had to get that downgrade in before quarter end, after the damage was done. BofA can advise their wealth clients that they nailed the downgrade in the 3rd Q later. SOP.
 
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