Just an update - B of A dropped a downgrade on Nike...
The bank reset its price target on Nike.
finance.yahoo.com
Bank of America pulls its support for Nike stock
Sun, September 27, 2026 - Bank of America analyst
Lorraine Hutchinson, who has covered Nike for years and previously held a more positive view of the stock, downgraded the shares to
Underperform from Neutral. She also cut her price target to
$30 from $47, which means BofA thinks the stock could
fall another 17% from its recent price
near $35.75.
Hutchinson had defended the stock for much of 2026, arguing that the bad news was already priced in.
That view has changed.
She told clients Nike's recovery is "taking longer to materialize as weakness in its larger lifestyle categories outweighs progress from newer product launches," according to a note reported by
CNBC.
Hutchinson summed up the shift in three words:
"Risks are rising."
Nike sells fashion and sports gear under the Nike, Jordan, and Converse brands. It makes money through its own stores and website, and through retail partners like Dick's Sporting Goods and Foot Locker.
When both sales channels slow down at the same time, the company's revenue and profits take a hit.
Hutchinson's Research note: ‘Risks are rising’ for Nike’s turnaround, Bank of America says. Sell shares now.
Nike is facing challenges that are very risky as it attempts to turn around its struggling business, making its stock a sell, according to Bank of America.
www.cnbc.com