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College football program valuations: Ranking every Power 4 team by how much they’d sell for
Matt Baker
Editor’s note: This article is part of our Rankings & Tiers series, an evaluation across sport about the key players, front offices, teams, franchises and much more.
How much would it take to buy your favorite college football program?
As much as college football has drifted toward professionalization, one major difference remains: NCAA teams are not for sale. Not yet, at least. But private equity explorations by schools like Florida State and Boise State led The Athletic to consider a future where the Seminoles and Broncos could be bought and sold, just like the Boston Celtics or Tampa Bay Rays.
We approached the hypothetical question with a methodology that was part art, part science. We used real-life pro transactions to gauge purchase prices relative to a team’s revenue over the past three available years of data. NFL and NBA sales guided our ratios in the SEC and Big Ten, while the MLB and NHL were our rough benchmarks in the ACC and Big 12. For each school in a Power 4 conference (plus Notre Dame), we factored in everything from prestige and championships to facility renovations, population trends and realignment scenarios. That means treating Notre Dame more like the Los Angeles Lakers and Boston College more like the Kansas City Royals.
Read the rest at https://www.nytimes.com/athletic/65...ge-football-program-valuations-rankings-2025/
