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Lifelong Frog
TCU 360: Some Big 12 assistant athletic directors use Twitter to engage fans
By Lexy Cruz
A few assistant athletic directors did not learn how to keep up with social media professionally when they were in school - it was self-taught.
Before the cell phone era it was less common to have to be engaged at all hours of the day, Heath Nielsen, Baylor’s assistant athletics director, said.
“Ever since cell phones came around, there could always be a call at any minute and social media has just exacerbated that,” Nielsen said. “It’s non-stop.”
TCU’s Assistant Athletics Director for Media Relations Mark Cohen said he is careful about what he tweets to ensure accuracy. ...
http://www.tcu360.com/sports/2012/12/16686.some-big-12-assistant-athletic-directors-use-twitter-engage-fans
By Lexy Cruz
A few assistant athletic directors did not learn how to keep up with social media professionally when they were in school - it was self-taught.
Before the cell phone era it was less common to have to be engaged at all hours of the day, Heath Nielsen, Baylor’s assistant athletics director, said.
“Ever since cell phones came around, there could always be a call at any minute and social media has just exacerbated that,” Nielsen said. “It’s non-stop.”
TCU’s Assistant Athletics Director for Media Relations Mark Cohen said he is careful about what he tweets to ensure accuracy. ...
http://www.tcu360.com/sports/2012/12/16686.some-big-12-assistant-athletic-directors-use-twitter-engage-fans
