When you learn that KSU QB Avery Johnson was paid more than anyone on Texas Tech or BYU's roster, this entire speech rings hollow and ignorant.
KSU clearly had money to pay top players, they just paid the wrong ones and didn't develop the ones they did pay as well as other teams did.
Texas Tech's best player was a walk-on, who slept on the floor for an entire year before earning a scholarship. Now he's in the running for the Heisman as a LB.
Texas Tech's QB grew up in Lubbock, NO ONE offered him NIL money to leave Lubbock this year. No one picked him to lead the conference in comp % and QBR while playing on a broken leg.
The nation's leader in sacks, David Bailey, wasn't leading the nation in sacks last season at Stanford. Texas Tech brought him in and developed him. Now he's the best DE in the nation. Same goes for Romelo Height. He's got more sacks this season at Texas Tech then he did at USC, Auburn and GT combined, why? Texas Tech developed him and schemed him up. Same thing for Lee Hunter
The Big 12 INT leader had 1 INT in 2 seasons at Mississippi St, he comes to Texas Tech, gets developed and now leads the entire conference in INT's.
The 1,000 rusher who leads the conference in rushing TD's only had offers from Texas Tech and Lamar.
Texas Tech isn't a story of a billionaire buying players (Cody Campbell isn't the only billionaire Texas Tech donor BTW), it's a story of hiring the two best coordinators in the country over the offseason, the best scouting department in the sport and developing the best team in the conference.
Kansas State hired a terrible OC, they didn't develop for crap, their scheme was predictable garbage and they did a terrible job of coaching this year. Instead of owning the things he can control, he just gets up and whines about what other programs have.
When you barely squeak by lame duck Oklahoma State & North Dakota while losing to Army with a $3MM/year QB, you don't get to blame NIL for your season, you sucked as a coach and wasted a generational talent at QB. Look in the mirror Coach.