• The KillerFrogs

Season Ticket Email

F

FloridaFrog76129

Active Member
JetFlyingFrog said:
same here. looking at the seat map, lots of empties. it's actually quite embarrassing.
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Beyond embarrassing - first time season ticket holders can purchase seats in 302 and 303 now?

Need a ton of wins this year or fan attendance is permanently damaged

“We raised prices because the secondary market sales on StubHub were above the season ticket cost”

…ok well now the secondary price for games is $30 year-round and in great seats…will you change pricing back to avoid a 30% empty stadium?
 
Dogfrog

Dogfrog

Active Member
There are many little issues related to how you treat fans with respect and don’t take them for granted. It’s like New Coke. College football has made drastic, arguably unpopular changes to the product, so TCU’s response is increase the price significantly and maintain the same old, lazy sales pitch. They are in dire need of marketing consultation.
 
B

BBG817

Active Member
Unless they secure large donations. assume Big NIL revenue gap to close, had to take action to raise top line if they aren’t cutting expenses/sports. It’s a numbers game.

Doesn’t work if they can’t create incremental value which I doubt they did with increases revenue net of fewer sales. Have to think they can cut some game day expenses with fewer ticket sold, not a 1:1 reduction.
 
hometown frog

hometown frog

Active Member
By the way, for anyone keeping track, the Founders Club level of VIP tickets for the game in Ireland is already sold out. (Unsure just how many of those top end vip tickets they really had available. But I was VERY surprised to see them sold out in such a short span)
 
Big Frog II

Big Frog II

Active Member
They sadly did not read the economy. They did not read the schedule. They did not read the season ticket base. Even though we finished the last half of the year on a positive note. The first half left a sour taste in everyone's mouth. All I can say, they better win and they better win early to give the fans something to be excited about.
 
F

FroggleRock

Active Member
Big Frog II said:
They sadly did not read the economy. They did not read the schedule. They did not read the season ticket base. Even though we finished the last half of the year on a positive note. The first half left a sour taste in everyone's mouth. All I can say, they better win and they better win early to give the fans something to be excited about.
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Yep, when you aren’t winning, you better give your fans another reason to attend. Pricing out average Fort Worthians that used to come support the team is such a dumb mistake. Yeah, you’re getting more per ticket, but you’re selling less of them. Now you aren’t selling as many concessions. Now you’re selling less bowl tickets. Now you’re getting less donations to the school and NIL collective. You start making decisions chasing money like this, it can snowball into so many unintended consequences.
 
Panther City Frog

Panther City Frog

Full Member
Dogfrog said:
There are many little issues related to how you treat fans with respect and don’t take them for granted. It’s like New Coke. College football has made drastic, arguably unpopular changes to the product, so TCU’s response is increase the price significantly and maintain the same old, lazy sales pitch. They are in dire need of marketing consultation.
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New Coke sucked.
 
BrewingFrog

BrewingFrog

Was I supposed to type something here?
FroggleRock said:
I’m not a doomer on the season ticket/attendance front by any means. I mean we sold out a home game against UCF for goodness sake. That being said, the TCU athletic department WILDLY miscalculated this ticket price hike. They can’t be surprised when they keep pricing out average fans.
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And, with that Sellout Crowd in attendance, they choked away a big lead and blew the game. Way to send the crowd home happy...
 
F

FroggleRock

Active Member
Another thing I’ll say on this topic, this is exactly what worried me with hiring Buddie. Yes, he has a pretty good track record with fundraising. Outside of that, he has no experience at all P4 level program, and zero experience with NIL. The perfect candidate was RIGHT THERE with Boise State AD Jeremiah Dickey. Was associate AD at Texas and strong ties in the state. That’s a huge advantage in fundraising, experience and know how I leading a P4 program, and not only saw first hand how a first class NIL program is run, but knew the adversity of how to deal with the hurdles at a smaller school.

TCU overthought the AD search way too hard.
 
tcumaniac

tcumaniac

Full Member
FroggleRock said:
Another thing I’ll say on this topic, this is exactly what worried me with hiring Buddie. Yes, he has a pretty good track record with fundraising. Outside of that, he has no experience at all P4 level program, and zero experience with NIL. The perfect candidate was RIGHT THERE with Boise State AD Jeremiah Dickey. Was associate AD at Texas and strong ties in the state. That’s a huge advantage in fundraising, experience and know how I leading a P4 program, and not only saw first hand how a first class NIL program is run, but knew the adversity of how to deal with the hurdles at a smaller school.

TCU overthought the AD search way too hard.
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I have been under the impression Jeramiah Dickey basically told us no thanks, so we chose Mike Buddie instead. Would be gross incompetence by TCU leadership if Buddie was chosen over an interested Dickey.

Buddie has seemingly come in and kept things business as usual with a complete unwillingness to rock the boat or upset the apple cart, which TCU is in desperate need of.

I've seen many people on our message board's defend his willingness to sign off on the price increase for season tickets because the decision had already been in the works for a while... I still strongly disagree.

If I'm Buddie and I show up to TCU and one of the first things that hits my desk is my ticket office asking me to sign off on a 50% price increase citing "secondary market sales" and "being behind our peers" I would have first wanted to know:
  1. Q: How many tickets did we sell last year? Is there strong demand for season tickets to justify and support a large price increase? A: Oh. Season ticket sales were down last year.
  2. Q: Did we just have an incredible season with lots of excitement and momentum around our program? A: Oh. We underperformed for the second season in a row and had losses to SMU, Baylor, Houston, and UCF.
  3. Q: Do we have more games this season? Do we have an exciting out of conference opponent coming to Fort Worth? A: Oh. We still only have 6 games with no exciting OOC opponent.
After considering all of this, I would have said, "Sure. We've got to find ways to drive revenue, but it can't be at the expense of losing a large chunk of season ticket holders. Raising season ticket prices isn't going to be the first thing I sign off on. Thanks for your suggestion, but let's put this decision on hold until next year. Instead, let's prioritize renewals and new season ticket holders and getting a little bit of positive momentum first."
 
Dogfrog

Dogfrog

Active Member
tcumaniac said:
I have been under the impression Jeramiah Dickey basically told us no thanks, so we chose Mike Buddie instead. Would be gross incompetence by TCU leadership if Buddie was chosen over an interested Dickey.

Buddie has seemingly come in and kept things business as usual with a complete unwillingness to rock the boat or upset the apple cart, which TCU is in desperate need of.

I've seen many people on our message board's defend his willingness to sign off on the price increase for season tickets because the decision had already been in the works for a while... I still strongly disagree.

If I'm Buddie and I show up to TCU and one of the first things that hits my desk is my ticket office asking me to sign off on a 50% price increase citing "secondary market sales" and "being behind our peers" I would have first wanted to know:
  1. Q: How many tickets did we sell last year? Is there strong demand for season tickets to justify and support a large price increase? A: Oh. Season ticket sales were down last year.
  2. Q: Did we just have an incredible season with lots of excitement and momentum around our program? A: Oh. We underperformed for the second season in a row and had losses to SMU, Baylor, Houston, and UCF.
  3. Q: Do we have more games this season? Do we have an exciting out of conference opponent coming to Fort Worth? A: Oh. We still only have 6 games with no exciting OOC opponent.
After considering all of this, I would have said, "Sure. We've got to find ways to drive revenue, but it can't be at the expense of losing a large chunk of season ticket holders. Raising season ticket prices isn't going to be the first thing I sign off on. Thanks for your suggestion, but let's put this decision on hold until next year. Instead, let's prioritize renewals and new season ticket holders and getting a little bit of positive momentum
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CDC had his faults but remember he led a couple of Q&A’s in the basketball arena? This year was begging for something like that. Get out there and tell the STH’s what the real issues and drivers are and take all the questions head on. I’m not as concerned about the prices as I am the direction of college football. They don’t seem to realize it’s not just money, alums my age are losing interest. I think this is the kind of fan base that steps up in those situations. Instead they just sat back and hoped we’d figure it out.
 
J

JetFlyingFrog

Active Member
tcumaniac said:
I have been under the impression Jeramiah Dickey basically told us no thanks, so we chose Mike Buddie instead. Would be gross incompetence by TCU leadership if Buddie was chosen over an interested Dickey.

Buddie has seemingly come in and kept things business as usual with a complete unwillingness to rock the boat or upset the apple cart, which TCU is in desperate need of.

I've seen many people on our message board's defend his willingness to sign off on the price increase for season tickets because the decision had already been in the works for a while... I still strongly disagree.

If I'm Buddie and I show up to TCU and one of the first things that hits my desk is my ticket office asking me to sign off on a 50% price increase citing "secondary market sales" and "being behind our peers" I would have first wanted to know:
  1. Q: How many tickets did we sell last year? Is there strong demand for season tickets to justify and support a large price increase? A: Oh. Season ticket sales were down last year.
  2. Q: Did we just have an incredible season with lots of excitement and momentum around our program? A: Oh. We underperformed for the second season in a row and had losses to SMU, Baylor, Houston, and UCF.
  3. Q: Do we have more games this season? Do we have an exciting out of conference opponent coming to Fort Worth? A: Oh. We still only have 6 games with no exciting OOC opponent.
After considering all of this, I would have said, "Sure. We've got to find ways to drive revenue, but it can't be at the expense of losing a large chunk of season ticket holders. Raising season ticket prices isn't going to be the first thing I sign off on. Thanks for your suggestion, but let's put this decision on hold until next year. Instead, let's prioritize renewals and new season ticket holders and getting a little bit of positive momentum first."
Click to expand...
well said maniac
 
J

JetFlyingFrog

Active Member
Dogfrog said:
CDC had his faults but remember he led a couple of Q&A’s in the basketball arena? This year was begging for something like that. Get out there and tell the STH’s what the real issues and drivers are and take all the questions head on. I’m not as concerned about the prices as I am the direction of college football. They don’t seem to realize it’s not just money, alums my age are losing interest. I think this is the kind of fan base that steps up in those situations. Instead they just sat back and hoped we’d figure it out.
Click to expand...
yup. cdc didn't sugar coat anything. even the +4 fiasco he openly admitted in the q&a that there would be a lot of pissed off people, but that was needed to create a world class stadium. the honesty was refreshing.
 

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